Lidewij Edelkoort, the founder of Paris-based trend forecasting company Trend Union, recently spoke at The India Design Forum, a two-day design summit organised by CoCCA (Coimbatore Centre for Contemporary Arts), the event was covered by - Hindustan Times.
Li calls herself an archaeologist of the future. “The way archaeologists put together fragments of the past, I put together fragments of future,” she explains. Her work, she says, is paying attention to her surroundings, picking up various elements that catch her fancy and putting intuition into them to forecast trends. Her presentation offered a glimpse of lifestyle trends for Spring/Summer 2013.
“Nature will have a major influence on design. The blue of the sea, the shape of the pebble, the curve of a wave will be inspirations. Rooftop gardens will be a big trend and Nature will walk into your house.”
From cushions that look like moss covered stones to carpets inspired by aerial views of planes, interiors will seek inspiration from nature. Camping is going to be a super trend. We will see a wider interest in outdoor fun activities such as hiking, biking and walking.
Crochet, simple hand stitches, different stitches of embroidery, knotting, braiding and basket weaving will also be in.
Li Edelkoort publications
Li launched Bloom in 1998. It offers a bevy of lifestyle trends inspired by flowers, plants and gardening. Bloom relates major trends in these three areas to myriad industries such as fashion, interiors, design, packaging, cosmetics, food and culture.
View on Colour
View on Colour explores how colours influence industries like fashion, textiles and yarns, design, cosmetics, automobiles, art, and cuisine. Emerging trends are presented through thought-provoking photography, drawings and text. The magazine has bagged several international awards.
Trend Tablet Blog
Blog Trend Tablet It offers a wide range of latest lifestyle trends, and people from across the world contribute to the tablet.