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Celia Birtwell for Uniqlo

She’s back! The UK’s MailOnline reports that Celia Birtwell’s famous archive prints have been re-imagined and re-scaled into an exclusive range of t-shirts, tunic vests, shirts, jeggings, pyjama pants, culottes, and tote bags for Japanese label Uniqlo. Celia follows the lead of Lula Guinness, Orla Kiely and Laura Ashley, who have all worked with the Japanese brand. It launches in The UK on March 21st.


 

She was chosen for her ability ‘to combine the traditional sensitivity toward prints with a contemporary, modern and unique twist’ which she told MailOnline she has achieved by taking the label through her archives. Celia flew to Japan and took Uniqlo through her print archives and they chose a lot of her homewear prints. ‘Most things in my life just come along. There was interest a couple of years ago but I was very well looked after this time and it really grew into something.

‘I flew to Japan and we selected several prints, particularly from my home collection, which I never thought you could use but I am surprised and delighted with everything,’ she said.

This isn’t the first time that Celia has teamed up with a high street brand. Her 11-piece range for Topshop in 2006 sold out within minutes and she is hoping for the same success with Uniqlo.

 

Tuesday, February 19, 2013 ยท Categories: Trend AnalysisPrints & Patterns FashionHistoryRetail and E-tail Textiles & Materials
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