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Hunter Boots Pop-Up Shop At Grand Central Station

Hunter

From Oct. 22 to Oct. 25, Hunter Boots will set up a traditional glass greenhouse complete with mist and moss.
According to WWD, the brand’s creative director Alasdhair Willis stated that Hunter was founded in Scotland by an American named Henry Lee Norris in 1856.

“Despite the familiarity with the brand we realized that our heritage and our birthplace were something that many did not know about, but we think would be interested to find out about,” said Willis.
“We wanted to contrast the grandeur and magnificence of Grand Central Terminal with a minimalist architectural installation capturing the essence of the Highlands, contradicting its surroundings and really standing out amongst the frenetic environment of so many passing through the Terminal each day.”


Hunter 2

Saturday, October 21, 2017 · Categories: Consumer IntelligenceVisual Merchandising and Display FashionFootwearMarketing and AdvertisingRetail and E-tail
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