BUZZ

The Ravens may have won the game, but the blackout won the Internet. Bored Super Bowl fans took a break from their beer and Doritos to storm twitter
Sunday night during a 30 minute-plus power outage. Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage. Several brands saw it as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event. Oreo, which ran a commercial earlier in the TV broadcast that promoted its Instagram account, reacted quickly with this brilliant power outage-related tweet that’s been retweeted and favorited thousands of times in only about 15 minutes.

Sunday, February 03, 2013 · Categories: Social Media & Networking Sports and FitnessMedia


Last year, British Vogue span The Queen’s wardrobe into a color wheel of sartorial splendor. Now it’s Kate’s turn! Interestingly enough, The Duchess of Cambridge’s most-worn color is the same as The Queen’s. She wore blue on 24% of her official engagements, The Queen wore it 29% of the time.

Sunday, January 27, 2013 · Categories:

I recently read in New York Magazine, that bottles of Tide washing detergent have a street value akin to some types of narcotic drugs. Consequently, supermarkets and drug stores are losing stock to theft at an alarming rate. So, why “Tide?” In a fascinating case of consumer perception and branding backfire (or success, depending on the measurement), it appears Proctor & Gamble’s immersive marketing strategies have made their product so popular that people are now stealing it. Police say the Tide-targeted specificity is about brand-name recognition!

 

 

Friday, January 25, 2013 · Categories: Consumer Intelligence


Thanks to PSFK for bringing this to my attention! Already a huge trend in Japan, London is due to get its first cat cafe! Lauren Pears, a senior project manager at Sony PlayStation, aims to open Lady Dinah’s Cat Emporium in East London and is turning to crowdfunding site indiegogo for support. She wants to create an indulgent space where you can really relax and treat yourself in the heart of London’s bustling business district. For £5 you’ll gain entry to lots of comfy chairs and couches, and enjoy free books, WiFi, boardgames and of course cats. But it’s not just about creating a convenient space for city dwellers who can’t have their own pets. Pears’ cafe will be a home for abandoned, homeless cats, and she’s working with the Mayhew Animal Home to ensure that the cats are well taken care of.

 

Sunday, January 06, 2013 · Categories: Consumer Intelligence


Selfridges is set to introduce a tranquil shopping experience. From January 7 to the end of February, the department store is launching No Noise, which invites shoppers to “celebrate the power of quiet, to see the beauty in function and find calm among the crowds”.
Located in the store’s Ultralounge, in the minimalistic ‘Silence Room’ designed by architect Alex Cochrane, shoppers will be asked to leave shoes and mobile phones at the door,

 

Monday, December 31, 2012 · Categories: Consumer IntelligenceRetail and E-tail Lifestyle


Somerset House is a London must-visit at Christmas time; this year more than ever, with an insight into the fantastical world of fashion photographer, Tim Walker. An exhibition of his work, entitled Storyteller, also features several of his larger-than-life props.

Sunday, December 23, 2012 · Categories:


Male fashion UK style has been making a splash recently, what with cycling god Bradley Wiggins who confirmed his status as a style icon wearing a flamboyant blue velvet double-breasted suit with boot leg trousers. Meanwhile, 10 year old Romeo Beckham, son of David, made his modeling debut in a Burberry ad!

Friday, December 21, 2012 · Categories:


Blogs are already an important (and free!) source of inspiration and information and will only become more and more significant in deciphering future codes in fashion, design and lifestyle. From time to time, Hall Five will be highlighting some of what we consider to be the best of the best.
This time, one of our favorite London-based blogs, The Women’s Room. Written by two former WGSN editors, Amanda and Jane, this blog proves that forty-plus Mums lead aspirational lifestyles too.

Saturday, December 01, 2012 · Categories: Books and Magazines FashionFashion Blogs

Interesting review and interview in blog, The Women’s Room about Kate Mccgwire’s exhibition at The All Visual Arts Gallery in London. LURE features the artist’s sculptural shape covered in bird feathers and sitting in specimen glass jars. It’s reminiscent of Victorian taxidermy.

 

 

Saturday, December 01, 2012 · Categories: Art and PhotographyTrend Analysis


As some of you know I have been a HUGE Grace Coddington fan since I had the pleasure of meeting her a few years ago when she was signing copies of her last book. To find that someone who loves fashion as much as she does and also loves cats as much as I do, was such a thrill. She was lovely to talk to, as was her partner, Dider Malige and I will always treasure my copy of The Catwalk Cats.

Sunday, November 25, 2012 · Categories: Books and Magazines Art and PhotographyFashion


Now that I’m here in London for a while, I finally got a chance to see the extensive Pre-Raphaelite exhibition at Tate Britain, entitled Pre-Raphaelites, Victorian Avant-Garde. Admittedly, I’ve been a fan since I was a teenager but even so, my over-riding thought was, “Must come again” as the galleries were teeming with visitors on the Saturday afternoon that I went. I saw my favorite John Everett Millais painting, “Ophelia”  “in person” for the first time and felt quite overwhelmed by the attention to detail, the vibrant quality of the color and the emotional connection it engenders.

Saturday, November 17, 2012 · Categories: Art and PhotographyTrend AnalysisFashionFashion Blogs


As reported by PSFK, a brand new shopping concept from New York-based Brit, Gill Linton. In her words,

Byronesque is the first combined editorial and e-commerce website that treats designer vintage fashion with the same progressive creativity as contemporary fashion magazines and boutiques… Our original editorial pays intellectual homage to the lives and minds of important, but not necessarily obvious, people in fashion history whose work inspires us to challenge today’s fashion and popular culture mediocrity.”

Sunday, October 21, 2012 · Categories:

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